Download PDF Productize: The Ultimate Guide to Turning Professional Services into Scalable Products By Eisha Armstrong
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Ebook About More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.For companies that deliver highly customized services, new product development and commercialization are often outside of their core skills, processes, and mindsets. Productizing services typically requires organizations to think differently about how they work and how they create value for their customers. This change does not come easily. Productize includes real-life case studies and stories featuring professional services leaders who have successfully led their organizations to create more scalable services and products. It also includes more than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch.In this book, you'll learn:• How to turn shift your culture to embrace a product-mindset• The capabilities you need to be successful and whether or not you should acquire them or grow them internally• How much money to invest in exploring and building more scalable solutions and products• How to ensure there is a viable market for your product idea• How to sequence investments in new product development• How to successfully source and work with developers and data scientists• How to inexpensively test your ideas before investing in development• How to win the hearts and minds of your sales team to ensure your new products are commercially successful• Bonus: Key point summaries at the end of each chapter to help you lock in what you learn• Real Life Case Studies: featuring professional services leaders who have successfully led their organizations to create more scalable services and productsProductize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.Book Productize: The Ultimate Guide to Turning Professional Services into Scalable Products Review :
In Productize, Eisha Armstrong, and the team at Vecteris, uncover the critical steps for successfully transforming pure business services into scalable and sustainable growth through products. Their book identifies first the mistakes we make and then suggests solutions for overcoming those barriers. In a quite practical step by step manner, Armstrong illustrates the productize pathway and then showcases how best to resolve the people challenges, ring fence for innovation, and focus on solving the right, most valuable business problems. Armstrong's emphasis on co-operation with customers places her approach solidly within current trends toward customer experience and her argument to not fear cannibalization is a shot across the bow of every established professional services firm whose traditional lines of business impede innovation. This a book for any leader who wants to get off the hamster wheel of solutions business models and move toward truly scalable and sustainable business outcomes. As a consultant I’m regularly trading hours for dollars. I build bespoke technically complex solutions often to fit very specific organizational needs. However, there are common patterns, processes, and technical tasks that could easily be productized and sold as an overall solution. This book includes the framework and recommendations for taking the approach. Read Online Productize: The Ultimate Guide to Turning Professional Services into Scalable Products Download Productize: The Ultimate Guide to Turning Professional Services into Scalable Products Productize: The Ultimate Guide to Turning Professional Services into Scalable Products PDF Productize: The Ultimate Guide to Turning Professional Services into Scalable Products Mobi Free Reading Productize: The Ultimate Guide to Turning Professional Services into Scalable Products Download Free Pdf Productize: The Ultimate Guide to Turning Professional Services into Scalable Products PDF Online Productize: The Ultimate Guide to Turning Professional Services into Scalable Products Mobi Online Productize: The Ultimate Guide to Turning Professional Services into Scalable Products Reading Online Productize: The Ultimate Guide to Turning Professional Services into Scalable Products Read Online Eisha Armstrong Download Eisha Armstrong Eisha Armstrong PDF Eisha Armstrong Mobi Free Reading Eisha Armstrong Download Free Pdf Eisha Armstrong PDF Online Eisha Armstrong Mobi Online Eisha Armstrong Reading Online Eisha ArmstrongRead The Newspaper Man and Bedelia (Come Sundown Book 3) By Stevie MacFarlane
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